Multi Message Campaigns
An interactive tool that simplifies the campaign setup process into four intuitive steps. It effectively showcases the capabilities of the Multi-Message Campaign feature while providing a clear comparison between using it and traditional methods.
ROLE
Designer
Project manager
TIME
2024
Challenge/overview
In the competitive SMS & Email marketing landscape, brands struggle to plan and execute cohesive multi-step messaging across both channels. The Multi-Message Campaign is one of the most innovative features, providing brands with a major competitive edge. No other provider offers an easy way to plan and manage multi-step messaging across SMS and Email.
Solution
I designed an interactive tool that allows marketers to explore and interact with the Multi-Message Campaign feature, offering 87 flow options that build live according to their choices. This user-friendly visual builder helps them easily create and manage multichannel campaigns. The goal was to increase awareness of the Email and SMS products, drive traffic to the website, and enhance engagement on the webpage.
Result
The interactive tool simplifies the campaign setup process with 4 steps, each showcasing the incredible capabilities of this feature. It enhances user engagement and provides valuable insights to improve marketing strategies. The tool supports the narrative of being a better marketer—faster, more strategic, and efficient. This leads to increased awareness of our products, higher website traffic, and greater intent among users.
Building this project was very interesting because every aspect "behind the scenes" presented its own challenge. The flow obtained fits each of the options offered in each question seamlessly, ensuring a cohesive and intuitive user experience.
Working closely with the dev team was a lot of fun, as we collaborated to bring the concept to life and overcome technical hurdles together. It was rewarding to see how each decision in the design process contributed to creating a versatile and user-friendly tool that meets diverse user preferences effectively.
Final Screen - We understood that the comparison part is the most critical aspect, and the toggle wasn't doing the job. We needed to create a split screen that doesn't create visual overload but still gives you a taste of both worlds.
Changes after data - We decided to skip the intro, which caused many people to drop out during this time. In fact, the user will go straight to the first stage, with text adaptation to understand where they are, so we hope for at least exit percentages. Since the engagement is very high for those who have already started the tool (85% completion), we believed it would help.
We where wrong! and got back to the original user flow
